How to Create a Solid Social Media Content Strategy for Your Business

2 min readOct 12, 2022

If you’re a coach, course creator, or a digital entrepreneur who wants to…

  • Boost brand awareness for your products and services online
  • Showcase expertise in your field, and;
  • Engage with your audience

Social media is one of the best platforms to use.

In 2016, Social Media Examiner found that almost 90% of marketers claim their social marketing efforts have increased exposure for their brand and 75% say they’ve increased traffic. Meanwhile, 44% of local businesses depend on social media for brand awareness and 41% for revenue growth (eMarketer, 2016).

By consistently showing up on socials and giving value to your target audience, you can use the power of the propinquity effect to your advantage. One way to do this is through social media content creation.

But it takes time, effort, and resources to sustainably create high-quality content that will help you achieve your business goals. You, my friend, need a plan.

A social media content strategy is a dynamic plan that determines the following:

🧑🏻‍💻 The target audience of your content and how to reach them

🎯 How your social media objectives align to your business goals

📀 The focus, format, and frequency of your content

While there are countless frameworks out there, it all boils down to a simple 6-step cyclical process:

  1. Research
  2. Planning
  3. Creation and Curation
  4. Publishing
  5. Measurement
  6. Analysis

In the next few days, I’ll share more about this framework and the resources that can help you create a solid social media content strategy — even when you’re strapped for time or budget.

So if you haven’t yet, follow me on Medium to tune in! ✨




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